Our Story Started with a 2:47 AM Phone Call
When Dr. Rachel Martinez received that desperate call about Bella—a beloved cat about to be surrendered for "behavioral problems"—she had no idea it would spark a revolution in pet wellness.
As an Animal Enrichment Specialist, Dr. Martinez had seen it countless times: loving pet parents feeling guilty, frustrated, and helpless as their furry family members struggled with behaviors no one could explain. Scratched furniture, sleepless nights, and that constant worry: "Am I failing my pet?"
But Bella's case was different. When Dr. Martinez observed her, she realized something profound: Bella wasn't being "bad"—she was starving. Not for food, but for the complex neurological satisfaction that millions of years of evolution had programmed into her DNA.
That breakthrough moment led to 18 months of intensive research with UC Davis School of Veterinary Medicine, uncovering what we now know as "Instinctual Deprivation"—a condition affecting 73% of indoor pets who can't fulfill their natural behavioral programming.
The Petty Store was born from a simple belief: Every pet deserves to live according to their nature, and every pet parent deserves to feel confident about their companion's happiness.
Who We Are
We're a team of devoted pet parents, behavioral specialists, and wellness advocates who got tired of seeing amazing pets labeled as "problems" and loving families feeling like failures.
Our founder experienced the same frustrations you have—the 4 AM wake-up calls, the scratched furniture, the guilt of leaving a bored pet alone all day. When we discovered Dr. Martinez's breakthrough research on Instinctual Deprivation, everything clicked.
Today, we work exclusively with veterinary behaviorists and animal enrichment specialists to curate products that address the root causes of pet behavioral issues, not just the symptoms.
Every member of our team is a pet parent first, business owner second. We test everything with our own furry family members before it ever reaches your home.
Why "The Petty Store"?
The name comes from our belief that the small details matter immensely when it comes to pet wellness. Those "petty" little behaviors that drive you crazy? They're actually profound communications about your pet's deepest needs.
That 3 AM zoomie session isn't your cat being "petty"—it's pent-up hunting energy with nowhere to go. That furniture scratching isn't spite—it's territory marking and claw maintenance. That attention-seeking behavior isn't manipulation—it's boredom and understimulation.
We're petty about the details because your pet's happiness depends on getting them right.
Our Promise to You
When you shop with The Petty Store, you're not just buying a product—you're investing in a research-backed solution to real behavioral challenges.
We promise to:
- Only offer products that address genuine biological needs, not just entertainment
- Provide honest education about what your pet is really trying to communicate
- Stand behind every purchase with guarantees that protect your investment
- Support your journey as a devoted pet parent with guidance and resources
Remember Bella from our opening story? She's now a happy, well-adjusted companion living peacefully with Dr. Martinez. Your pet's transformation story could be next.
Because every pet deserves to thrive, and every pet parent deserves to feel proud of the care they provide.
Ready to Transform Your Pet's Life?
Discover science-backed solutions that address the root causes of behavioral challenges, not just the symptoms.